Your submission will be evaluated according to creativity and design, but also on a variety of trending factors.
When thinking about the needs consumers have in the future for products, services, accessories and consumables in cooking, consider also the following important aspects:
Does your concept include AEG appliances that allow the consumer to get the most out of their kitchen experience ?
Is it a blend of innovative, form and function?
Has it been based on consumer insight?
Is the concept aesthetically pleasing?
Additionally, and in keeping with the heritage of AEG design values, your submission should be sensitive to the environment, meaningful and relevant, whilst providing intuitive ease of use.