Brief 2019

Cooking to the highest standards requires the use of all your senses; taste, touch, smell, hearing and sight. Each must be used to understand the dish that will be served and what is needed to control its outcome to perfection. Now we would like you to imagine a kitchen where these senses are sharpened and design the ultimate Kitchen!

Your challenge is to use AEG appliances to enhance the consumer experience; how can your design skills ensure that the kitchen ‘Sharpens Your Senses’?

What materials would you use for greater sensory enjoyment? Is there a ‘pop’ or contrast of colour?

Are the appliances hidden, on show – what does the kitchen journey – from storage, preparation, cooking and serving look like?

In 2019, bonus points will be awarded to entries that consider real user scenarios that not only support human interaction and enjoyment in the kitchen but also place the kitchen with the context of a rich and diverse space that enriches home life.

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