The Kitchen Masters Competition
The Kitchen Masters is a competition arranged by AB Electrolux (publ) (“Electrolux”) with the aim of selecting the best kitchen design solutions offered by professional kitchen designers within the category “Built/installed kitchen” as more specifically described in the brief on the competition website (“Competition”).
The rules for the Competition (“Rules”) are set out below. Please read the Rules so that you, as a participant, feel confident when entering the Competition.
Please also see the Data Privacy Statement containing information on how Electrolux may process individuals’ personal data in connection with the Competition.
The Rules are published on the competition website https://kitchendesign.aeg.com. The Rules are designed to ensure that the Competition can be conducted in a fair and equal way.
The participant accepts the Rules by submitting its contribution to the Competition. If You are acting on behalf of a legal entity, you represent that you are authorized to act on behalf of such legal entity and that your acceptance of the Rules creates a legally enforceable obligation of the legal entity. As used herein, participant refers to you and, where applicable, any legal entity on behalf of which you are acting.
PLEASE READ THE RULES BEFORE SUBMITTING ITS CONTRIBUTION TO THE COMPETITION. IF YOU DO NOT AGREE TO THE RULES, YOU MUST NOT SUBMIT A CONTRIBUTION TO THE COMPETITION IN ANY MANNER WHATSOEVER.
Participation in the Competition is open to professional kitchen
designers based in the EU or EEA that have used AEG appliances in their
entry who are:
Legal entities: businesses in any company form whose share capital
is held by one or more legal entities or natural persons who are all
over 18 years old.
If selected as a winner, the participant will be asked to verify its
Awards & Acknowledgements
Electrolux aims to select three winners (first, second and third place)
for the Focus Area. The prizes are accounted for below and are together
referred to as the “Award”.
First prize consists of the following: The winner receives one AEG
appliance included in the contribution which Electrolux will choose at
its own discretion. The winner further receives a trip, booked by
Electrolux, that will take place before 31 December 2020 to Madrid for
two persons including a dinner at 2 Star Michelin Restaurant DSTAGe
(https://www.dstageconcept.com/dxperience) and two night’s accommodation
at a hotel selected and booked by Electrolux. The winner also gets to
participate in an AEG culinary academy workshop in participant’s country
or cooking session with a local chef depending upon availability. The
date for the AEG culinary academy workshop or cooking session will be
Second prize consists of the following: The runner up keeps/receives one
of the AEG appliances included in the contribution which Electrolux will
choose at its own discretion. The runner up also gets to participate in
an AEG culinary academy workshop in participant’s country or cooking
session with a local chef depending upon availability. The date for the
AEG culinary academy workshop or cooking session will be decided later.
Third prize consists of the following: The participant receiving the
third prize gets to participate in an AEG culinary academy workshop in
participant’s country or cooking session with a local chef depending
upon availability. The date for the AEG culinary academy workshop or
cooking session will be decided later.
Additional information about the Award, including any conditions
connected to any of the prizes, such as, for example, conditions related
to travel arrangements, can be found on the Website.
There is no cash prize component of the Award. Each winner will be
liable for payment of any taxes imposed on the winner due to the Award.
Please note that even if a legal entity is selected as a winner, the
Award can only be used by one natural person
Electrolux reserves the right to amend, change or otherwise modify and
part of the Award subject to availability and upon the sole discretion
of Electrolux. For the avoidance of doubt, any amendments, changes or
modifications of the Award shall correspond to the value of the original
Award as set out in these Rules.
The jury deciding the winner is selected by Electrolux and experts and
industry leaders within the fields of design (the”Jury”). The Jury will
decide in its sole discretion which participants will be appointed as
winners taking into account the Evaluation Criteria set out in chapter 5
below. The Jury’s decision is final and cannot be appealed. Neither the
Jury, nor Electrolux have any obligation to explain why a participant is
not appointed as winner.
The registration opens on 8 April 2019 and the deadline for submitting a
contribution is 30 September 2019. Registration is free. Registration is
made through the Website.
Participants are allowed to submit more than one contribution to the
When register, the participant will be asked to fill in an online
application and provide the following information in addition to the
participant’s contribution to the Competition:
Company e-mail; and
Participant needs to upload supporting documentation to give a better
understanding of the participant’s contribution, especially images, but
also any other documents that the participant deems as relevant, such as
design sketches and explanatory notes.
The information and documents submitted to the Competition shall not,
and by agreeing to these Rules and submitting a contribution to the
Competition the participant confirms that the information and documents
submitted do not, contain any confidential information.
The Jury will not consider contributions that:
are submitted by participants who do not fulfill the requirements of
do not fulfill the requirements of chapter 4;
do not contain a kitchen appliance marketed by Electrolux and
bearing the trademark AEG;
are accompanied by insufficient and/or inadequate documentation
requirements of article 4.4 (total or partial lack, lack of clarity
and/or non-legibility of the minimum essential material required to
participate in the Competition); or
have as their object an “out of scope” proposal (contributions not
in line with the objective of the Competition).
The Jury will evaluate the contributions according to creativity and
design, especially the ability to help users to really sharpen their
senses in the kitchen taking into account:
if the contribution includes AEG appliances that allow the consumer
to get the most out of their kitchen experience;
if the contribution is a blend of innovation, form and function;
if the contribution has been based on consumer insight;
if the contribution is aesthetically pleasing; and
having the heritage of AEG design values in mind, if the
contribution is considering the environment and is meaningful and
relevant, whilst providing intuitive ease of use.
Warranty and indemnities
Each participant declares and warrants that its contribution:
jis an original work, of which the participant is the owner of any
relating intellectual property rights and of which the participant
has the unrestricted right to economic exploitation;
does not infringe any intellectual property rights of any third
party such as trademarks, design rights and/or copyright;
does not violate any industrial and trade secrets of any third party
or any other laws (including, without limitation, export control
does not constitute the object of a contract with any third party;
does not contain any defamatory content, representation, outrageous
consideration or any other content that could damage the name, honor
or reputation of Electrolux or any other person or company;
does not contain any pornographic or sexual content, or content of a
discriminatory nature in any way (specifically including
discrimination based on race, sex, sexual orientation, religion
and/or political beliefs of individuals or groups), nor content that
promotes violence or injury to any living thing or any other
offensive, obscene or inappropriate content;
does not contain any threat or content intended to intimidate,
harass, or mistreat a private person’s private life; and
does not constitute a violation of applicable laws and does not
include content that encourages unlawful conduct.
The participant further hereby warrants that the information in the
CAD-files downloaded by the participant in order to produce and submit
the contribution, will not be used in any other way whatsoever than
producing and submitting its contribution to this Competition.
Notwithstanding the above, the participant may also use the
above-mentioned CAD-files for the sole purpose of designing kitchens for
The participant also hereby warrants that all information, data and,
more generally, any other material submitted to the Competition are
accurate, correct, truthful and complete. The participants therefore
assume full and exclusive responsibility for any violation of the
The participant hereby undertakes to indemnify and hold harmless,
Electrolux and any of it’s respective affiliates, employees, agents and
suppliers from any claims, actions, liabilities and settlements arising
in connection with the violation by a participant of any of the
provisions of the previous articles 6.1 – 6.2.
Intellectual Property Rights
By submitting the contribution, the participant grants Electrolux the
non-exclusive, worldwide, perpetual, irrevocable, royalty-free right to:
use its name, company name, the submitted contribution and any
images/photographs and other content contained therein (“Licensed
Material”), for promotional and advertising purposes by, inter alia,
publishing any part of the Licensed Material and related materials
on any internet site and social media related to Electrolux, or on
internet sites or social media of third parties authorized by
alter, edit, modify, change, re-format, excerpt, translate or
summarize the Licensed Material for the purpose set out in paragraph
7.1 i above.
The participant acknowledges that Electrolux shall not be put in a less
favourable position than if the contribution had never been presented to
Electrolux. The extensive design and development work carried out by
Electrolux could touch upon the same or similar ideas to those that are
submitted as part of a contribution. Therefore, the participant
acknowledges that the know-how and intellectual property, which is
already within the Electrolux group of companies when the contribution
was submitted or, which at a later stage and independently from the
contribution will be developed by Electrolux or, which Electrolux
otherwise benefits from, independent of the contribution, can be used
without restrictions and that such use will not infringe the
participant’s intellectual property rights.
Electrolux reserves the right to cancel, modify or suspend including not
selecting any winners, in whole or in part and at any time, the
Competition, as well as any content, aspect, evaluation or selective
criteria at its sole discretion.
Electrolux reserves the right, in its sole discretion, to disqualify any
attempts to tamper with the registration process or the operation of
acts in violation of these Rules; or
behaves inappropriately, unsportsmanlike manner and contrary to the
interest of a peaceful and smooth running of the Competition.
Electrolux shall never be liable to any participant for any damages,
including but not limited to special, consequential, incidental, direct
or indirect damages, including without limitation lost profits, lost
data, lost revenues and loss of business opportunity, whether or not
Electrolux was aware or should have been aware of the possibility of
Under no circumstances shall the presentation of the contribution, the
selection and award of the Competition be understood or be interpreted
as an offer or employment contract with Electrolux.
The participants are not entitled to any compensation or reimbursement
for any costs in relation to this Competition or the Award.
Personal Data and Marketing Communications
By submitting a contribution to the Competition, and thereby accepting
these Rules, the participant consent to receiving marketing
communications from Electrolux concerning its products or services.
Electrolux will process any personal data of any physical person related
to the legal entity participating in the Competition, in case such
physical person needs to provide any personal data in order for the
legal entity to be able to participate in the Competition, in accordance
https://www.electroluxgroup.com/privacy/. By submitting a contribution
to the Competition, and thereby agreeing to these Rules, the individual
acting on behalf of the legal entity acknowledge that it has been
informed about Electrolux’ processing of its personal data.
he obligations contained in the Rules will become effective upon
submission of the contribution to the Competition and will remain in
force until the end of the Competition. The articles which by their
nature would continue beyond the expiration of these Rules, including
but not limited to the articles regarding Warranties and indemnities as
well as Intellectual Property Rights, shall survive any expiration of
The Competition and these Rules shall be governed and construed in all
respects in accordance with the substantive laws of Sweden without
regard to its principles governing conflicts of laws.
Any dispute, controversy or claim arising out of or in connection with
these Rules, or the breach, termination or invalidity thereof, shall be
finally settled by arbitration in accordance with the Rules for
Expedited Arbitrations of the Arbitration Institute of the Stockholm
Chamber of Commerce. The seat of arbitration shall be Stockholm, Sweden.
The language to be used in the arbitral proceedings shall be English